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Weihnachtsgrüße & Christmas Greetings 2021

Dear all, An eventful year (yet full of events, paradox…) is drawing to a close and I would like to take the opportunity to thank you for your trust and good cooperation. I wish you and your family a Merry Christmas and a good start into a new, happy and interesting 2021, with many positive […]

How To Perform Marketing Audit By Yourself

SEO & Growth Hacking

There are, definitely, a lot of other examples and case studies related to marketing audit. They differ from each other due to specific cases that are highlighted and most of the time it is difficult to find a marketing audit that suits your case. In this article, we will talk about the marketing audit and […]

Marketing and The Psychology of Colors

SEO & Growth Hacking

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been a depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage. In this […]

UI/UX Trends and Predictions for 2021

The trends for UI/UX are always changing and adapting to new challenges and requirements, and that’s at least one good reason to make at least yearly updates on what’s up next and where things are moving to. In this article, we will talk about the 2021 UI/UX trends and also we’ll share several recommendations. To […]

Influencer Marketing: Trends and Predictions for 2021

SEO & Growth Hacking

Influencer Marketing is among the most popular types of marketing with reportedly 93% of brands using it. In the past several years, it has known a fast-growing trend, and today is one of the most promising industries. In this article, we will talk about the entire phenomenon of influencer marketing, and what trends should we […]

Contextual Advertising: Who and Why Should Use It

SEO & Growth Hacking

Contextual advertising is among the most popular types on the internet. It is or at least once was used by every business that worked with ads. Yet, it is challenging to implement in some industries and for some types of businesses due to a series of factors. In this article, we will talk about how […]

Google HEART Framework and UX Metrics. How To Use It

SEO & Growth Hacking

Creating a product isn’t an easy thing. It is hard to make valuable changes to the product that already exists. In both these cases, the Google HEART framework is a perfect solution. HEART framework is a great fit for any company size. It decides issues according to the user`s expectations, not business goals. It means […]

How To Know Your Competitors: Step by Step Guide

SEO & Growth Hacking

In the famous book “Theory of Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne, there are described two types of environments: The red ocean and the blue ocean. The red ocean is for companies with competitors, and the blue ocean is for companies that don’t have a competitor. Of course, for a business […]

Product Monetization: Why People Are Backing or Paying

SEO & Growth Hacking

Business practices show that having a product is not enough, and making it work for the business – it requires a marketing and sale strategy. In other words, product monetization is crucial for business success, and in this article, we will talk about why people buy products or support their owners/developers. Before starting, it’s worth […]

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