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Design Research: 3 Mistakes That Lead To Worse User Experience

Design is not an easy task, especially when working with business owners that are not sure of themselves or don’t know what they want. But hey, this is why a designer is paid for, right?! Among their most regular tasks most often there are market analysis and specifications, user’s behavior so that they could provide the best UX. 

Following the web design trends and trying to implement the solutions accordingly is another part of their job, but, because trends change often designers are not even aware of what exactly they are following and through creativity, the required effort to impress the clients and partners is bigger each day. 

Among the top 3 design mistakes, Mobiteam identified, number 1 is: 

Trying to hard

Putting a lot of effort to impress can be actually worse than working in the average flow. This happens especially when designers are trying too hard to innovate, to reinvent the trend and to push their creativity beyond the limits of well-done, down to absurd. 

This happens because too much innovation may lead to a less-productive UX. When elaborating on the process of user interaction, there must be a set of limits that should put user experience first, and so – combining the creative process with UX in a very accurate manner. 

For example, too much animation, abundant elements, distorted or unfamiliar items on the screen that result out of the creative process may mislead, confuse or reject the user from a web project that took a lot of effort. 

Lack of White Space

If not so long ago it was trendy to stick as many as possible elements between them in order to fill up the page with content, now trends are finally looking for a better user experience that aims for a longer user interaction. 

Unfortunately, there still exists a sea of designers that stick elements as much as possible trying to revive a lost trend that, honestly, didn’t bring too many benefits in the web design world. 

The truth is, users, need and love spacing, well-placed elements, harmony, and white background and clear edges – It looks stylish, modern and finally gives the appearance of a 21st-century website. 

We mentioned white background because designers tend to innovate too much and use other colors as a background – which with very few exceptions it can be other than white. 

No-Contrast Design

Using contrasts in design is vital, and there are good reasons to claim that. 

First of all, contrast establish a visual hierarchy between elements and helps the user to find faster the needed content. Or in other words, everything on a web page should be contrasted to show the value of each other thing that is displayed. 

Second of all, contrasts provide a better visual performance and give a better first impression of the page. And whether it’s a B2C or B2B website, the visitors usually rates you by what he can see in the beginning. This is why it is good to ask the designer to add contrast to the page so that the business could have the chance to reveal the hidden potential and attract users. 

In the end, we recommend to always keep in mind the user experience and interactions, and only after to think about how to delight them without confusing. 

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Author: Dan Irascu

I'm the head of Online Marketing Department at Mobiteam, helping others in need to find good tech reads and great IT services. Continuously exploring new borders of marketing.

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