WordPress is currently the most popular CMS available, powering over 74.6 million websites. Statistics also shows that 6 new posts are being published every second through WordPress.
Amazing, right?
Today, we will discuss why WordPress is the best CMS for your startup.
Before we begin, let us discuss the basics of WordPress.
WordPress is a free Content Management System (CMS) which is used to build personal blogs, news websites, or even professional online business websites like; e-commerce store, investment advisory firms, podcast sites, etc.
WordPress is also an open source software which is free to download, easy to install, and easily customizable, even for the non-techie.
Even though there are other popular CMS like Joomla and Drupal also powering millions of websites around the globe, there is rapid growth of users joining the WordPress Community.
Years ago, I started my e-Commerce site on Magento and I abandoned it just a few days after because customizing it was a tedious task. But WordPress was much easier to do that.
With WordPress, coding skills aren’t required, but an added advantage. So, it’s easy to build and customise a WordPress website even if a user has no coding knowledge. Gone are the days when Dreamweaver was used to make changes on your site, requiring at least a basic understanding of coding.
Now, let us get started and see how your startup can reap the benefits of WordPress.
What problems do the startups face?
Financial Problems
This is the most common problem faced by every startup. Even I have faced it, too. In order for your business to survive, it needs proper financial management. You may have to cut costs, even when there are tons of overhead expenses, and you’ve already minimized what you can.
Instead of being a sole proprietor or founder of your startup, you sometimes think a partnership would help so that the cost would be shared.
However, a single startup website could eat through your entire budget.
Let’s say you hire a developer, or bought a service from a reputable website to design your page. A simple design website will cost you around $1,000, and there might be recurring payments every month. A full-fledged e-Commerce store will cost you much higher.
This is just considering the fixed costs of building your startup’s website. What about other costs?
There are many other costs that you need to consider, such as maintenance costs. You need to keep regular backups of your website, which require you to use a 3rd party backup service.
If you’re affected by a bug or virus, you also need to hire a developer, which might cost you more. There are many other costs which will solely depend on the type of your online business.
2. Challenges to Maintain the Latest Trends
This is really a big concern for every startup; not just for your services alone, but for the website. You need to keep up with the changing trends around you and your industry.
For example, people these days prefer to make payments with PayPal. Therefore, instead of just having a manually integrated payment system in place, you also need to ensure your website has a PayPal option.
If you’re getting low conversion rates despite the increase of massive flow of traffic to your website, you need to change the appearance and colours and see what works the best for you.
3. Website with a Poor Design
You may have seen some poorly designed sites. Most startup websites have a poor design because, in trying to cut costs, they hire inexperienced developers. Many are unaware that the design of your site is the most valuable factor which contributes the most value of your website.
So, you need to make sure that your website looks professional and compels the visitor to take actions like subscribe to your newsletters, make a purchase, make an inquiry, etc.
If your website looks boring and doesn’t deliver an easy user experience, you might see a high bounce rate. This will drop your search rankings and you’ll be left with nothing.
Your website design must be stunning to make you stand out from your competitors. Your product and services are also very valuable, and are major factors; but your design also plays a key role.
4. Cost of Development
A custom designed website has multiple advantages, but it has many flaws as well. For a new startup, the high cost of the developer’s fee can be enough to ruin you.
If you are running on a tight budget or you’re personally funding all the expenses, it is imperative to consider this risk.
A custom designed website will cost you around $4,000; I know that’s a big cost for a small startup company.
5. Startup Websites are Prone to Hackers
If you have an experienced IT team, then you might know how to fully secure the website. But in the case of most startups, their website is being run by someone who doesn’t know how to provide proper website protection. This is a serious concern, to you, and your customers.
You’ll need to get a third party security service, which again could run over budget. Or you can always choose one of our plans and we will take care of everything starting at $59 per month.
Now, let us see how WordPress can solve these problems.
How WordPress Can Solve Them?
1. Cost Effective Content Management System
As I said above, WordPress is an open source content management system which you can easily download at no cost.
When you begin a startup, the first issue you will face is finances. Looking for funds from investors is usually an uphill task.
What if you could build a professional website at a minimal cost, and use part of the funds in other productive areas related to the project?
With WordPress, you can setup any type of business. Believe me, anything is possible.
Whether you want to set up an e-commerce website, build a personal blog, or you want to build a portfolio website, WordPress is the best option available.
2. Easy to Customise
The easiest part of the CMS platform is the ability to customise. In case you need a specific function that is not available in WordPress, there is no need to worry. The WordPress directory runs the gamut of free plugins which will help you out.
According to Murphy’s Law, two wrongs don’t make a right. It usually takes three or four. If you’re expecting to get your site right on the first or second try, you probably won’t. Things may not go your way on the first few tries.
Now, you have a startup and you’ve set up a website; now you realise that your audience doesn’t feel secure paying on the payment gateway you integrated with the website.
What would you do?
To make any kind of changes on your website, there are tons of themes and plugins available in the official WordPress directory which will help you design your dream site based on your requirements.
3. Help you Build a Professional Online Business Website
WordPress comes with many free WordPress themes which you can use. But, I won’t recommend you go for them because most of them may have bugs or offer you a poor customization experience.
So, you should go for a premium WordPress theme. TeslaThemes has a great variety of business WordPress themes which will help you in building a stunning professional business website.
The premium WordPress themes come with great designs and easy functionality.
By the way, if you buy our business or enterprise pack you get any
4. Minimal Developer Cost
You may only need a developer in case of bugs, and also if you’re a non-techie. Otherwise, there is no need to hire a developer.
You don’t need to edit a single line of code to effect any change on the website.
There is no limit to what you can do; you can build a stunning and professional-looking website on WordPress. In case you do have issues with bugs, you can hire a professional team at a minimal cost to fix them for you.
5. Secured
WordPress, if not handled correctly, won’t have a strong security presence. However, WordPress can become easily secured.
As I said earlier, building a website on WordPress gives you total control of your site, but that also comes with the complete responsibility to maintain and secure it.
It’s your responsibility to keep it secured. But for that, you may not need some 3rd party service. You can install the two security WordPress plugins listed below to prevent your startup website from being hacked:
But as you grow, these plugins won’t work for a full-fledged business. It might be risky to rely on these free plugins for long periods of time. When you gain a lot of traffic to your site, you should get a 3rd party security service.
Conclusion
Today, we discussed why WordPress is the best option for the website of any startup. Yes, it has many flaws; but its many advantages compensate for them.
So, what are your views on using WordPress for a startup website.
