Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we use today are fairly adequate, but with the new Web Vitals metrics Google is trying to come at it from a different, more realistic angle, taking page experience into account. Here, I’ll take a closer look at how to check your mobile site speed and SEO with Google Lighthouse.
#1 What is Google Lighthouse?
Lighthouse is a page experience tool built by Google and was initially meant to audit Progressive Web Apps (PWA). The tool executes five audits for accessibility, performance, SEO, Progressive Web Apps, and an extended list of best practices. Powered by the new Core Web Vitals, these audits together give you an excellent overview of the quality and performance of your mobile website as well as your desktop site, or web app.
Site speed is all about perception and user experience. Speed in numbers means nothing if your site still feels slow. Loads of users around the world are on rather crappy mobile connections of 3G or less. Even with lightning-fast 5G connections, a site can simply feel laggy and slow. And we all know what a devastating effect a slow site can have on your conversion. Shaving milliseconds of the time needed to load your site could make a world of difference. Not to mention the frustration that happens when a slow-loading ad pushes down the button you just wanted to click.
While testing, Google Lighthouse simulates visiting your mobile site via a flaky 3G connection on a slightly underpowered device. Packets are lost in an attempt to simulate real-world conditions as authentically as possible. These insights are combined with other data. After running the test, you’ll get a report with a score and actionable advice with issues to tackle.
#2 PageSpeed Insights vs. Google Lighthouse
PageSpeed Insights is probably the most used site speed analysis tool out there. It gives you a nice score and a list of possible improvements, plus it gives you an idea of the perceived loading speed of your site. Also, PageSpeed Insights gives recommendations and identifies opportunities to improve the performance of your page. Some of these do tend to be hard to implement, so getting a 100/100 is a pipe dream for most sites.
PageSpeed Insights and Lighthouse used to be two different tools for the job. They both provided valuable insights but were hard to combine. With the advent of Web Vitals and the page experience update, Google improved the metrics across the board. Not only did they become easier to understand, but they were also shared metrics. Of course, each tool is made for a specific subtask and offers specific metrics. These metrics come from different environments.
Web Vitals introduced new ways of determining performance. Some of these metrics can be calculated in a lab setting — simulated, so to say, while other metric only makes sense if they are tested and collected in the field. In addition, some metrics work well in both settings. Google page experience tools use a variety of metrics to provide you with the data you need to improve your site.
If you look closely, you’ll notice that some metrics only work in lab tools like the Developer Tools and Lighthouse. The field metrics appear in tools like the Web Vitals report in Search Console and PageSpeed Insights. The Core Web Vitals like LCP, FID, and CLS will work everywhere.
#3 Core Web Vitals
The brand-new Core Web Vitals will appear in all Google tools that measure site speed, performance and experience — even in the new Web Vitals report in Search Console. Now, you simply have to understand three basic metrics to get a sense of how your site or specific pages are performing. These Core Web Vitals are:
- LCP, or Largest Contentful Paint: Or, how long it takes for the largest content element you see in the viewport to load.
- ID, or First Input Delay: Or, how long it takes for a browser to respond to an interaction first triggered by the user (clicking a button, for instance)
- CLS, or Cumulative Layout Shift: Or, how much of the screen is affected by movement — i.e. does stuff jump around on the screen?
These new Web Vitals take a much more practical approach and put user experience front and center. The tools visit your site over a throttled connection on an average device so it can emulate what a real visitor in the real world might experience. Instead of just loading your site like the classic speed tools used to do, these Web Vitals-powered tools check how and when it responds to input — and if stuff happens after the initial load. It finds the exact moment when your content is ready to use, so you can try and optimize that when it feels too slow. Plus, you can find annoyances that hinder a good page experience.
Also, keep in mind that Lighthouse not only measures performance but also checks SEO, various best practices and accessibility. It is a complete tool that helps you improve your site holistically.
#4 What to look for in Lighthouse results
The whole concept of speeding up your mobile site is two-pronged; your site must be fast, and it must feel fast. You, therefore, need to get your content on screen as fast as possible. Don’t let people wait. Also, users must be able to interact with your content as soon as possible. Since Google announced that page speed and page experience are ranking factors for SEO, you need to fix these issues.
What should your priority be? Load your content first. Awesome graphics and killer animations can wait. Your message – and what people are looking for – is most likely in the content. You can load the rest of the content in the background and ease it on the screen later on.
#5 Performance metrics used by Lighthouse 6.0
While measuring the performance of your site, Lighthouse 6.0 uses the following metrics:
- First Contentful Paint: FCP measures how long it takes the browser to render the first piece of DOM content after a user navigates to your page. This includes, images, non-white <canvas> elements, and SVGs but excludes stuff inside an iframe.
- Speed Index: The Speed Index measures how quickly content is visually displayed during page load.
- Largest Contentful Paint: The LCP is all about how long it takes for the largest content object (for instance, an image or a block of text) to load. This is one of the most important new metrics. Here, having a good score means users perceive your site as loading quickly
- Time to Interactive: TTI measures the time it takes from loading the page to when it is capable of reliably responding to user input quickly. The page might look quick to load, only to find that pushing some buttons doesn’t do anything yet.
- Total Blocking Time: The TBT measures the time between the FCP and TTI where blockades can happen, preventing responsiveness.
- Cumulative Layout Shift: The CLS looks at the number of layout shifts that happen during the full loading process of the page. Every time an element jumps around on the screen from frame to frame, this counts as a layout shift. Remember those nasty ads that load at the last moment?
You can see how your score is calculated by going to the Lighthouse Scoring Calculator.
The Lighthouse report also features some opportunities to improve the site speed of your mobile site, including how much loading time they will save. These include reducing render-blocking stylesheets, render-blocking scripts, properly sizing images and fixing offscreen images.
All in all, Lighthouse gives you a tremendous amount of insight into the performance of your page. Use these insights to your advantage
#6 The Lighthouse SEO check
Lighthouse doesn’t do just performance, it also has an accessibility test, suggestions on improving your site based on best practices, and a PWA analysis. Another cool Lighthouse feature is the basic SEO check. With this check, you can run a simple SEO audit to uncover basic SEO issues a site may have. It gives you suggestions to fix them as well. Since Lighthouse runs locally in your browser, you can run the checks on your staging environment as well.
Currently, Lighthouse checks:
- The mobile-friendliness of a page
- If the structured data is valid
- Does it have a <meta name=”viewport”> tag with width or initial-scale
- Does the document have a <title> element?
- Is there a meta description?
- Does the page have a successful HTTP status code?
- Do links have descriptive anchor text?
- Does the document use legible font sizes?
- Is the page not blocked from indexing?
- Is the robots.txt valid?
- Do images have alt attributes?
- Does the document have a valid hreflang implementation?
- Does the document have a valid rel=canonical setup?
- Are there any unwanted plugins like Java or Flash?
Although basic, the Lighthouse checks will alert you of any SEO problems to fix.
#7 Implementing site speed fixes
All in all, Mobiteam always recommends to follow Google guidelines and implement organic growth methods to your website. This is indeed a healthy alternative to ads, and PPC. Also, organic growth gives you more credibility and thus, increases the conversion rate.