Ok, so things got personal now. Google has shut down one of the most popular extensions for all Chrome users using a malware excuse. To be honest, this was one of my favorite extensions and RAM-saver tools which I was using for over 3 years and making me and my other 53409584+ tabs happy. So, […]
A strategic marketing planning process is extremely important for companies who want to reach current and potential customers in a meaningful way. There is an ever-expanding number of digital channels and marketing technologies available. This omnichannel opportunity calls for processes that can be monitored and adjusted to keep up as customer preferences change and evolve. […]
If you’re in marketing, you know that sometimes, reporting can be tiresome and time-consuming. Although it’s an essential part of one’s job, copy-pasting numbers from one spreadsheet to another can distract you from work that you get paid for: managing projects, brainstorming campaign ideas, and such. If you want to level up your reporting game, […]
The mobile marketing industry continues to grow and is becoming more and more competitive compared to the web, for an instance. According to predictions set by AppAnnie, in 2021 the entire mobile marketing activity expects spendings estimated to $290bn USD. which is 21% higher than in 2020. To understand what to expect in 2021 in […]
Dear all, An eventful year (yet full of events, paradox…) is drawing to a close and I would like to take the opportunity to thank you for your trust and good cooperation. I wish you and your family a Merry Christmas and a good start into a new, happy and interesting 2021, with many positive […]
There are, definitely, a lot of other examples and case studies related to marketing audit. They differ from each other due to specific cases that are highlighted and most of the time it is difficult to find a marketing audit that suits your case. In this article, we will talk about the marketing audit and […]
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been a depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage. In this […]
The trends for UI/UX are always changing and adapting to new challenges and requirements, and that’s at least one good reason to make at least yearly updates on what’s up next and where things are moving to. In this article, we will talk about the 2021 UI/UX trends and also we’ll share several recommendations. To […]
Influencer Marketing is among the most popular types of marketing with reportedly 93% of brands using it. In the past several years, it has known a fast-growing trend, and today is one of the most promising industries. In this article, we will talk about the entire phenomenon of influencer marketing, and what trends should we […]
Contextual advertising is among the most popular types on the internet. It is or at least once was used by every business that worked with ads. Yet, it is challenging to implement in some industries and for some types of businesses due to a series of factors. In this article, we will talk about how […]
