A strategic marketing planning process is extremely important for companies who want to reach current and potential customers in a meaningful way. There is an ever-expanding number of digital channels and marketing technologies available. This omnichannel opportunity calls for processes that can be monitored and adjusted to keep up as customer preferences change and evolve. […]
The mobile marketing industry continues to grow and is becoming more and more competitive compared to the web, for an instance. According to predictions set by AppAnnie, in 2021 the entire mobile marketing activity expects spendings estimated to $290bn USD. which is 21% higher than in 2020. To understand what to expect in 2021 in […]
There are, definitely, a lot of other examples and case studies related to marketing audit. They differ from each other due to specific cases that are highlighted and most of the time it is difficult to find a marketing audit that suits your case. In this article, we will talk about the marketing audit and […]
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been a depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage. In this […]
Influencer Marketing is among the most popular types of marketing with reportedly 93% of brands using it. In the past several years, it has known a fast-growing trend, and today is one of the most promising industries. In this article, we will talk about the entire phenomenon of influencer marketing, and what trends should we […]
Contextual advertising is among the most popular types on the internet. It is or at least once was used by every business that worked with ads. Yet, it is challenging to implement in some industries and for some types of businesses due to a series of factors. In this article, we will talk about how […]
Creating a product isn’t an easy thing. It is hard to make valuable changes to the product that already exists. In both these cases, the Google HEART framework is a perfect solution. HEART framework is a great fit for any company size. It decides issues according to the user`s expectations, not business goals. It means […]
In the famous book “Theory of Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne, there are described two types of environments: The red ocean and the blue ocean. The red ocean is for companies with competitors, and the blue ocean is for companies that don’t have a competitor. Of course, for a business […]
Business practices show that having a product is not enough, and making it work for the business – it requires a marketing and sale strategy. In other words, product monetization is crucial for business success, and in this article, we will talk about why people buy products or support their owners/developers. Before starting, it’s worth […]
Do you know the saying “To Google for something”? Well, we may change it into “To Apple for something” in the near future. Rumor has it that the Cupertino giant is planning to enter the search engine industry with its own technology to index, track and reveal queries for users in a better manner as […]