Let’s face it – it’s 2018, there’s absolutely no reason why building a creative email template for your business needs to be such a pain anymore.
Email marketing used to be completely off limits for small businesses until a couple of years ago. Let’s have a look at how things used to be until not so long ago. You had to go to extreme lengths to find a designer who understood the limitations that email building presents, and was able to provide a good looking template without going too crazy with certain design patterns or elements. Next up, you would have to have a team of developers or hire one. This was not an easy task by any means because you needed to make sure that they know their stuff. Email coding is not to be taken lightly, and cross-client compatibility is not something that’s all that easy to achieve. This would more often than not end up in an almost continuous loop of testing, fixing and updating the same templates.